Firms of all sizes from every industry need a system to store and manage their data.  To do this, organizations require powerful solutions and technologies.  Unsurprisingly, these powerful data storage solutions consume vast amounts of energy, thus having an adverse impact on the environment.  As a pioneer in all-flash data storage – data storage infrastructure that only includes flash memory drives rather than spinning disk drives – Pure Storage’s systems mitigate the toll on the environment from all of these data storage endeavors.  With sustainability becoming increasingly important to companies, investors, and global citizens, Pure Storage is emphasizing and enhancing the environmental benefits of its data storage solutions over alternatives.

On January 17^th, Pure Storage announced that it is now offering an enhanced Evergreen//One Energy Efficiency service level agreement (SLA) that guarantees energy efficiency for firms of all sizes.  This new SLA is the first and only guarantee of energy efficiency in the enterprise storage-as-a-service market.  The SLA allows companies to measure the energy usage of their data storage systems in Watts per tebibyte.  If firms’ maximum Watts per tebibyte thresholds are passed, Pure Storage is committed to providing them with service credits and will undertake remediation actions at no cost.  We note that this SLA fully aligns with Pure Storage’s mission to provide organizations with the most sustainable storage solutions.

This new SLA continues Pure Storage’s commitment to offering highly sustainable data storage products that contribute significant environmental benefits over alternative storage systems.  Beyond the new SLA, Pure Storage offers the densest and most efficient flash modules on the market, enabling firms to leverage better data storage features at a lower power output and cost than from the company’s rivals.  Pure Storage notes that its all-flash storage solutions operate up to 80 percent more efficiently than competing all-flash products.  As Pure Storage develops its products with an evergreen architecture – so they do not grow obsolete or have to be replaced – the company can mitigate energy waste by extending the lifespan of its hardware and delivering non-disruptive over-the-air updates.  We note that 97 percent of Pure Storage’s products are still in use six-years after they are purchased.  Pure Storage is able to provide more effective data storage with less power output and physical equipment, enabling organizations to limit their environmental impacts and costs.

With more and more importance placed on sustainability and the environment, combined with the need for organizations of all kinds to store and manage their data, it is crucial for firms to be able to operate data storage solutions that are not detrimental to the planet. Pure Storage is capitalizing on this, as the company’s all-flash data storage systems are the most environmentally friendly on the market.  As firms both large and small view the impact of their decision-making on the health of the planet, Pure Storage has leaned into its ethos, and stands to benefit from rising customer adoption.